Brand & Creative Strategist
Brand & Creative Strategist
Brand & Creative Strategist
Hey, I'm Lubna.
Hey, I'm Lubna.
I’m a Creative Strategist and Brand Consultant with 7+ years of experience across consumer brands, fintech, real estate, premium experiences, and community organisations. I work in Arabic and English, from strategy and concept development through creative briefing and production oversight.
I help Iraqi and regional brands turn cultural insight into clear positioning, distinctive messaging, and creative campaigns people remember.
I help Iraqi and regional brands turn cultural insight into clear positioning, distinctive messaging, and creative campaigns people remember.
I’m a Creative Strategist and Brand Consultant with 7+ years of experience across consumer brands, fintech, real estate, premium experiences, and community organisations. I work in Arabic and English, from strategy and concept development through creative briefing and production oversight.
Services
three core offers
Brand Clarity & Positioning
Brand Clarity & Positioning
For brands with a valuable product but an unclear story.
Includes market and competitor analysis, audience definition, positioning, value proposition, brand narrative, and strategic recommendations.
For brands with a valuable product but an unclear story.
Includes market and competitor analysis, audience definition, positioning, value proposition, brand narrative, and strategic recommendations.
Brand Voice & Content System
For brands whose communication is inconsistent, generic, or difficult to sustain.
Includes message architecture, tone of voice, content pillars, formats, platform roles, and an actionable editorial system.
Brand Voice & Content System
For brands whose communication is inconsistent, generic, or difficult to sustain.
Includes message architecture, tone of voice, content pillars, formats, platform roles, and an actionable editorial system.
Creative Campaign Strategy
Creative Campaign Strategy
For launches, repositioning, and major campaign moments.
Includes audience insight, campaign platform, central concept, campaign line, messaging, creative brief, scripts, and execution direction.
Copywriting, scripting, creative direction, and production oversight are available as part of selected engagements.
Copywriting, scripting, creative direction, and production oversight are available as part of selected engagements.
Brands I've worked with
Brands I've
worked with
How I Work
Every engagement moves through the same four phases. Timelines depend on scope, but the order and outputs are fixed.
01
Discover
I review the brand, market, audience, communication, and business context to identify the real problem, ot just the visible symptom.
I review the brand, market, audience, communication, and business context to identify the real problem, not just the visible symptom.
02
Define
I establish the positioning, audience logic, central insight, messaging, or campaign platform that will guide the work.
03
Develop
I translate the strategy into a usable system: messages, concepts, briefs, scripts, content direction, and channel applications.
04
Activate
I support the internal team, agency, designer, or production partner so the strategic idea survives execution.
01
Discover
I review the brand, market, audience, communication, and business context to identify the real problem, ot just the visible symptom.
02
Define
I establish the positioning, audience logic, central insight, messaging, or campaign platform that will guide the work.
03
Develop
I translate the strategy into a usable system: messages, concepts, briefs, scripts, content direction, and channel applications.
04
Activate
I support the internal team, agency, designer, or production partner so the strategic idea survives execution.